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Gardyn: Lead substantial growth to become the in home Hydroponic leader
The Problem
Gardyn's target buyers wanted to grow their own food at home but had little to no familiarity with hydroponics. Two barriers stood out: skepticism that the product would actually work for them, and the assumption that it would require significant time and effort to maintain. Overcoming that combination of doubt and perceived complexity was the central challenge.
The Solution
Identified and defined distinct customer cohorts, then built tailored narratives around each one's motivations and objections. From there, developed the full marketing system spanning channel strategy, video creative, and messaging architecture to carry each segment from first exposure through acquisition, onboarding, and into long-term retention.
eBags: $0 to $180M
Lead marketing of eBags from the beginning. Growing the company from almost nothing to $180M at time of aquisition to Samsonite.
Carbon2Cobalt: 65% Lower CPL
By restructuring their paid search and reporting architecture, we unlocked insights that cut cost per acquistion costs in half within the first 30 days.
Outova: Growth & Market Expansion
Scaling a heritage brand into new markets while maximizing growth with existing customer cohorts. Created localized creative and precision geo-targeting and focused for their key p
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